Local SEO services for businesses

Without SEO, the only people who will find you are people who already know you and search your name directly. Existing customers. But what about new customers? How will they find you? They'll search something like 'brunch open now footscray' or 'best coffee roaster melbourne' and pick from the top few options. So if you aren't there, you're invisible. That's where SEO comes in. We understand how Google works and what it takes to ensure you get the top spot.

We analyze data from millions of websites, case studies from other marketers, and occasional hints from loose-lipped Google engineers to tease out the tactics and strategies that keep the top websites consistently in the #1 spot on Google. Then we test them rigorously and apply what works to all our clients' websites.

Some examples: Tweaking your design to make it as easy as possible for visitors to give you money. Optimizing the images and code to make your site as speedy as possible so busy visitors never get bored and leave before your site finishes loading. Finessing the writing to make it both enticing to humans and obvious to Google what your site is about. Updating your site regularly so it doesn't seem abandoned.

Local SEO targets specific geographic locations, like Melbourne, Carlton, or Lygon street. Often searchers don't specify the location, they'll search 'italian restaurant near me' and let Google figure it out. They are looking for a particular type of food, drink, or venue, and they usually want to visit right away. They'll look at your Google reviews and compare you with nearby competitors before deciding where to go.

Regular SEO is much broader with searches like 'traditional italian recipes'. It doesn't matter where you are in the world, a good recipe is a good recipe. That said, if you become famous for your recipe, people nearby are much more likely to hear about you and come visit. For that reason, we always do a mix of both.

SEO works in waves. At first, we fix any glaring issues with your website. You probably won't see much increase in traffic, but the people who do visit will stick around longer. Fewer people will leave. More people will look at your menu or book a table. Then, Google starts to notice the changes you've been making, how popular you're getting, and gasp how clear your skin is looking — so it recommends you more. This can take 3-6 months. More customers, more 5* reviews on Google, you're looking even better. Other websites start talking about you. They write little articles and link to your website. Google overhears. (This is called backlinking.) They recommend you even higher. And so the cycle continues as your runaway train of a website picks up speed.

Tonnes. We actually moved our own website from Squarespace to its current home a couple of years ago. We saw a small dip in traffic for a month or two — this always happens while Google tries to make sense of all the changes — before traffic shot up like a rocket ship. The goal of a migration is never merely to maintain performance, it's to improve it. And we've seen it improve performance time and time again.