Pick Our Brains

Social Media 101

Creating A Content Calendar For Your Business: A Step-by-Step Guide

If your business manages multiples social media accounts, creating a structured content calendar ensures a smooth and organized journey.

Social Media 101

Why Your Beverage Brand Needs To Be on TikTok in 2024

Do you feel like your beverage brand is not progressing? Tiktok can strengthen your audience relation, and develop personal relationships.

Social Media 101

Pinterest: How Is It Different From Other Social Media Platforms?

Likes are fleeting. Comments fade. Followers fluctuate. But on Pinterest, inspiration endures. And that’s where your business wins.

Instagram Insights

What is the best time to post on Instagram in Australia

Curious about the ideal times to share and promote your content on Instagram? Here is a guide that will help kickstart your posting schedule

Local SEO

How To Get More Backlinks for Your Restaurant or Cafe

It's not easy, but backlinking is the backbone of any good SEO strategy. These are the techniques that have worked for us.

Local SEO

How (and Why) To Get 100s of 5-Star Reviews for Your Café, Bar, or Restaurant

Steal the tactics and techniques we use to get more (and better) reviews for our clients.

Campaigns

How to Launch a Restaurant: The Success Story of Stan's Grill

Not an overnight success, but a well thought launch campaign. From branding to strategy, we loved helping the folks at Stan's Grill.

Instagram Insights

How to Grow Your Brand On Instagram (2024 Guide)

As we enter 2023 it’s important to take stock of your social media pages, and the ever-changing landscape of Instagram. Here's how to grow.

Social Media 101

The Ultimate Guide to Social Media Marketing for Restaurants

A guide to for restaurants' marketing: from Instagram to TikTok. We dive deep into the best practices.

Social Media 101

10 Social Media Challenges and How to Overcome Them

Discover solutions to conquer social media challenges, from audience engagement to data privacy, in this comprehensive guide

Instagram Insights

Personal Branding vs. Business Branding: Striking the Perfect Balance

In our digitally-driven world, establishing a unique brand is a vital aspect of success for both individuals and businesses.

Instagram Insights

Finding Your "1000 True Fans" on Threads: the Power of Your Followers

Six solutions and strategies to move away from a scattered following, and build a dedicated and loyal fan base.

Campaigns

Campaign Case Study: "The Best of A1 Bakery"

This campaign was shared over 100 times. See how we helped A1 Bakery achieve local virality with this quick and dirty campaign.

Hospo Advice

The Role of Interior Design in Creating a Memorable Dining Experience

Explore how design choices turn restaurants into immersive experiences, elevating dining to cherished memories.

Hospo Advice

How Melbourne's Hospitality is Embracing Plant-Based Menus

Embracing the global trend, Melbourne's restaurants are reimagining plant-based menus. Here are ways you can too.

Foodie's Guide

A Foodie's Journey Through Melbourne's Iconic Markets

Within the vibrant streets and bustling alleys of Melbourne's iconic markets, a treasure trove of flavors, aromas, and experiences awaits.

Social Media 101

10 Social Media Strategies Every Food Brand Should Know

We're here to dish out our top 10 social media strategies to help your food brand carve out a niche in the digital landscape.

Our Favourites

Melbourne's Best Cafes: Top Social Media-Worthy Picks For Brunch

Discover three of Melbourne's top Instagrammable cafes. Explore photo-worthy mouth-watering delights and trendy vibes from these coffee and 

Hospo Advice

What to Expect from MICE 2023

Experience the ultimate coffee event at MICE2023! Discover cutting-edge technology, innovations, and barista competitions in one place.

Hospo Advice

How to Find Staff in Hospitality: How to Recruit and Keep Them Engaged

Hospitality faces a staffing crisis. Solutions include social media recruitment, staff referrals, mental health support, work-life balance.

Social Media 101

How to Master Pinterest in 10 Steps

Unlock Pinterest's potential with our 10-step guide. Boost your profile views, drive website traffic, and engage your audience effectively.

Social Media News

Instagram Unveils the Secrets Behind Its Ranking Algorithm

Instagram's algorithm prioritises personalisation across Feed, Stories, and Explore. Understanding it is key for content creators' reach.

Social Media News

Everything You Need to Know About Instagram's New App Threads

Threads: Instagram's app revolutionising social conversations with user control, seamless integration, and personalised experiences.

Trends

Design Trends of 2023

Whilst good design inevitably requires timeless style intermingled with personal design. They're sometimes trends for a reason.

Our Favourites

Best Blogs for Coffee Lovers (2023)

We’ve curated seven of the best blogs for coffee lovers, ranging from technical to aesthetic to community based.

Instagram Insights

5 Tips for Taking Better Photos In A Restaurant

You whip out your phone, excitedly, but... you just cannot get the photo to look as brilliant as the dish looks. True? Read this.

Hospo Advice

Why You Should Hire A Professional Photographer

We’ve outlined the most essential reasons you should hire a professional photographer for your hospitality business.

Our Favourites

Melbourne Restaurants With The Best Ambiance

We’ve curated some of the best restaurants in Melbourne whose ambiances are unrivalled, with a wide enough array to suit any mood.

Opinions

The Art of Curating Bespoke Events

If you're musing over a way to bring potential clientele together—we'd (without doubt) propose a bespoke and intimate event. 

Instagram Insights

Why You Aren't Growing on Instagram in 2023

Here’s 3 reasons you might not be growing on Instagram, plus a few examples to get you started.

Our Favourites

10 Best Affordable Restaurants in Melbourne

Eating out is a luxury few can afford nowadays, but we’ve got you covered with ten of the best affordable restaurants in Melbourne.

Our Favourites

The Best Sustainable Cafes in Melbourne

We’ve compiled some of the best sustainable cafes you can find in the culinary cornucopia that is Melbourne.

Instagram Insights

5 Simple Hacks To Improve Your iPhone Video

Don't let your phone hold you back. Beautiful videography, if done right, has the potential to increase your views and showcase your brand.

Our Favourites

7 Best Coffee and Brunch Spots in Sydney’s Northern Beaches

Our favourite spots to visit in the Northern Beaches — with beautiful vibes, fresh coffee beans, and delicious menus.

Our Favourites

10 Best Food Influencers in Melbourne

We’ve compiled a list of the ten best food influencers in Melbourne. 

Hospo Advice

5 Things To Consider To Make Your Cafe More Sustainable In 2023

There may be many intentional ideas you associate with your brand and your people, but an important one that you may choose to align with is

Instagram Insights

How to Go Viral on Instagram Reels In 2023 (with Example)

Who knew that one of the oldest tricks to making a folded egg would be of value to 16 million people around the world?

Instagram Insights

Refreshing your IG for the New Year

As we approach the new year it’s time to consider your online image!

Hospo Advice

Getting Your Café or Restaurant Holiday-Ready

Before you can really sign off for 2022, we’ve got some hot tips on getting your cafe festive season ready: Down Under edition.

Social Media 101

Managing Your Social Media: Taking Time For You

In this post, you will find four ways for you to have a successful social media presence, whilst leaving time for your personal life 

Instagram Insights

Why your Instagram stories are being “skipped”

The average attention span of a human being in 2022 is 8 seconds. And it's getting shorter! It's no wonder that many business owners...

Social Media News

It’s Time to BeReal: The Rise of BeReal

BeReal was launched in 2019 by French entrepreneurs Alexis Barreyat and Kévin Perreau, but it has really only just started gaining traction.

Trends

Top 5 Coffee Grinders To Improve Your Cafe

When it comes to coffee grinders, grind-by-weight, or gravimetric grinders have been dominating the scene.‍

Opinions

5 automations systems you should apply to your cafe in 2023

If you have yet to implement any automations to your cafe operations, 2023 is the year to do so. There are many benefits to automating...

Psychology

How changes in consumer behaviour impact the hospitality industry

Since the pandemic, there has been a vast shift in the way consumers behave from their spending habits to their overall attitudes towards...

Hospo Advice

Top tips to get your cafe summer ready

If you’re in Australia, Summer’s right around the corner and as a hospitality business owner you’ll want to get ahead of everyone else ...

Trends

The Weirdest and Wackiest Types of Alternative Milk

Plant milk is on track to take over 50% of the market over the next few years, and within that, oat milk is on the rise.

Hospo Advice

Top 3 Non-Coffee Beverages You Should Stock In Your Cafe

While we would be inclined to argue that coffee is an absolute imperative in the AM — introducing a variety of non-coffee beverages ...

Trends

The Top 5 Australian Food Trends We’re Expecting to See in 2023

People in the post-Covid world are looking for interesting alternatives rather than just a standard dinner.

Social Media 101

Social Media & the Importance of Sharing Personal Stories

How do you create authentic content and find the people that are truly passionate about your brand?

Instagram Insights

Optimising Your Instagram Bio

We’ve created a super quick guide on how to optimise your Instagram to find your businesses’ biggest supporters.

Social Media 101

The Ultimate Guide to Creating Content Consistently

It's all too common for content creation to get left by the wayside when things get busy. Here are our tips for keeping up with it:

Psychology

The Psychology of TikTok: Why You Can't Stop Scrolling

The TikTok we know today was very carefully and methodically perfected with the goal of total global influence.

Social Media News

Social Media News: The New App, ‘Pinterest Shuffles’

Yep. You heard right. There’s a new app that’s graced the app store.

Social Media 101

Gen Z and The Rise of the Photo Dump

Photo dumps – purposefully blurry photos, pictures so closely zoomed in the subject disappears into obscurity...

Social Media 101

Idea Pins: What They Are and How To Create Them

Instagram created reels, and soon after Facebook and Youtube followed. Now, Pinterest has joined the game, creating "Idea Pins".

Trends

Nut Milk or Oat Milk?

Alternative milks have been popular for a while now. But which is the best option?

Opinions

How TikTok is Selling Out Stores

In a new era of social media, Tik Tok is setting a benchmark for how quickly it is causing stores to sell out.

Instagram Insights

Elevate Your Instagram Feed

Creating a solid social media presence is essential for any business looking to thrive in today's online environment.

Social Media 101

Tips for Taking the Best Shots of Your Food and Drink

You don’t have to be a professional photographer or have the latest technology to take great shots of your food and drinks.

Opinions

Why Having a Social Media Manager is an Investment, Not an Expense

We’re here to give you some key reasons why recruiting a manager is an investment into your business.

Instagram Insights

The Ultimate Guide to IG Image Sizes in 2022

Here is your ultimate guide of what size to post on Instagram in 2022.

Social Media 101

Making Memories in the Age of Content

How to tell your story authentically in a world that seems destined to focus on the noisiest, brashest creators.

Social Media 101

How to Encourage Your Audience to Advertise for You

Are you overlooking your biggest untapped source of free advertising?

Social Media 101

Developing a Foolproof Content Creation System

Short on time and needing to create a lot of social media content? Here are our top tips!

Trends

Gen Z, the New Marketing Tool

The scrolling may be mindless but it’s hard to miss how an app suddenly became a cultural reset.

Social Media 101

Brand Voice for Beginners

Brand voice is the personality of a business, and the way that the brand communicates and carries itself in all aspects of business.

Social Media 101

Why You Should Repurpose Content

We are big fans of repurposing content, and here are 4 reasons why we love it so much.

Social Media 101

Why is Social Media so Important?

Social media…love it or hate it, if you’re a business owner, there’s not much you can do other than accept it.

Social Media 101

What Does Value Actually Mean?

I’m sure you’ve heard the word ‘value’ thrown around a lot on social media, and while it is important, it is also an overused buzzword.

Social Media 101

Social Media Habits That Should Stay in 2021

When it comes to habits on social media, there are definitely some practices that will hold you back.

Social Media 101

Why You Are Losing Followers in 2022

Alright, let’s face it. We all make mistakes when it comes to running a social media account and trying to nurture and grow it.

Social Media 101

How to Humanise Your Brand Online

Social Media 101

How to Support Your Favourite Small Businesses Without Spending a Cent

How you can show your support and love for your favourite small businesses without actually spending a cent.

Social Media 101

How to Post with Purpose

Do you ever wonder whether a piece of content you want to post on Instagram would be better as a static post, a reel, a story, or story?

Social Media 101

How Many Platforms Should You Be Using?

Ah, the age-old query. Is one platform enough? Are three too many?

Social Media 101

What is TikTok?

If you haven't used TikTok, we’re sure you’ve heard of it!

Social Media 101

Communication is Key

The most organic way to bring attention to your Instagram account is to engage!

Social Media 101

#hashtags, #hashtags, #hashtags

As social media *experts*, one of the most frequently asked questions that we see is, “How many hashtags should I be using?”.

Instagram Insights

Hacking the Instagram Algorithm

Do you really know what it means and how to get around it in order to optimise your Instagram strategy? 

Social Media 101

Audience Targeting

Audience targeting, what really is it? Well, it can be a daunting thing to think about, and we get that!

Social Media 101

Hospo on Instagram

We all know how important it is for your Insta-game to be strong. But how do you make it happen in hospo?

Social Media 101

4 Ways to Build Trust

There are several ways to build trust through social media but we have selected these 4:

Social Media 101

Quality Content vs. Quantity

Quality over quantity right? WRONG 🛑 or better, not completely true. Hear us out...

Social Media 101

How to Tell Your Story

Storytelling right? We all have heard about it and yet, despite being such a human trait, brands seem to struggle with it.