Why You Should Repurpose Content

We are big fans of repurposing content, and here are 4 reasons why we love it so much 🤗

It's faster than creating totally new content

Especially during the busier weeks of the year when you just need to pump out content FAST. Repurposing old photo and video content, as well as captions.

Your audience doesn't see every single one of your posts

That's just the way social media works! So chances are that some people will be seeing your repurposed content for the first time anyway — especially if you’re repurposing for other platforms, like Facebook, Pinterest, Podcasts or Blogs!

People absorb information and learn differently

Changing up your content and presenting in a different format (think: photos on IG/Pinterest, short or long format video, audio podcasts, or a blog) might help some people absorb the information better! This one is especially great if you're turning a static post into video content! People consume different types of media online, so you have the potential to reach new users when you repurpose your content.