Changes to Your Instagram Feed | July 2022

Instagram are always changing the way you and other people see content in the Instagram feed. They have recently announced a few new interesting changes.

1. The algorithm will give more preference to original content over reshared content.

This is a great thing for those of us who take their own photos or make their own unique content for social media. This definitely doesn’t mean you can’t repurpose content you have created as that is still classed as original content. By giving preference to this type of content you and your followers will see more content made by those accounts you follow and less from accounts which reshare other people’s images.

2. Chronological feed.

This means you will see content closer to the time it is posted, rather than content from accounts Instagram thinks you will most likely interact with. For creators of content this means it is worth choosing the time you post based on the time more of your followers are online. Instagram will still show you content based on what you usually like and interact with, but more current content will be at the top of your feed.

3. More preference to video content.

You can now see reel previews in your feed and also take reels up to 90 seconds long. If you haven’t created any reels yet – now is the time to try it out. You may be surprised at how many people you can reach!

4. Two Feeds: Favourites and Following

Instagram have recently made changes to how your content in seen on the Instagram feed. By clicking the Instagram logo at the top of your feed you can now access two different Instagram feeds – Favourites and Following.

Following

Your following feed is similar to how Instagram has previously displayed content – showing you content from the pages you follow, chronologically. This feed also includes personalised recommendations from Instagram of content you may like based on your engagement with similar posts and your interests.

Favourites

When you click to follow an account, you can now choose to not only follow an account but to add it to your favourites list, using the “Add to Favourites” option. Content from your favourite accounts will show both at the top of your Following feed and in your Favourites feed. This is great way not to miss content from the pages you love. What does this mean for businesses? It’s worth telling your followers to favourite your page if they don’t want to miss any of your content. 

This article was written by Laura Craig. Laura is a business owner and marketing specialist with a passion for creative communications, with a strong background in hospitality management and graphic design.