How to Post with Purpose

Do you ever stop and wonder whether a piece of content you want to post on Instagram would be better as a static post, a reel, a story, or something else?

We know that sometimes it can be hard, especially when you’re starting out, to know what type of content is best for each format, and which format will garner the most engagement for a particular content style.

We’re here to help you figure out whether an educational post will perform better as an IGTV, carousel, or guide – and with any luck, you’ll be an expert on this topic by the time you have finished reading this.

Here are our top content tips and ways to make sure that the format you’ve chosen suits the content you want to share with your audience:‍

Reels are your best bet for being discovered 🔍‍

If you’re looking to reach a wider audience, you NEED to tap into reels. This short-format video tool caters to snappy, funny, and informative content that is easily digestible and that will prompt people to click through to your profile to see even more from you. When users are scrolling through reels on Instagram, the algorithm shows them content from accounts that they don’t follow, and it prioritises videos that use trending sounds. So if you want to expand your reach, tailor your content to video format and use trending sounds to be discovered.

‍Carousel posts are your educational best friend 🧑🏼‍🏫‍

If you want to teach your audience something or share some industry-specific information, carousel posts will help you pack more information in than just a static grid post. You can create graphics with different information on each slide to create a mini slide show of your top tips and secrets for your audience to scroll through. These types of posts help increase your engagement as people tend to spend more time reading your post, and often encourage users to save them for later or share them with others.‍

Stories create a more personal connection between you and your audience 📲‍

This is where you can let your personality shine and interact with your followers on a more personal level. Use stories to show behind-the-scenes, use interactive functions such as polls and question boxes, and start a conversation. By showing your face and who you are on your stories, you help to put a name and face to your business and build a relationship with the people who support you.

‍Static posts are the OG but still key for engagement 🔑‍

They might be the most basic content format on Instagram, but they are still so important in helping you build a community and engage with your audience. Use posts to show the best of the best of your business and encourage people to share, save, comment, and like your posts to show your account support and help you continue to grow.‍

IGTV school anyone? 📝

IGTVs are longer format videos that help you explain information in more depth than you are able to in a reel, and prove a very useful source for anyone interested in learning more about what you do, who your business is, or handy tips you want to share.‍

Put all your knowledge and resources into guides ✍🏼‍

Guides are perfect for compiling all of your favourite resources on a particular topic, or for putting together a list of all of your go-to cafes in the area. This is the best way to give your audience direct access to resources and information that you want to share with them.

And there you have it! Our top tips and not-so-secret hot tricks to understanding how to make sure that you are posting content relevant to the format you are using.