How Many Platforms Should You Be Using?

Ah, the age-old query. Is one platform enough? Are three too many? Are you reaching the same audience on every platform, or is there a different audience on each one?

But, never fear! After reading this blog post, hopefully you’ll never have to ask yourself these questions again, and who knows, you might even be able to answer them next time someone asks. 

There are certain social media platforms that tend to get a lot more attention than others when it comes to building an online presence for your brand (*ahem*, the little square photo app that starts with 'I' and ends with 'M'), while others get overlooked as trivial or boring 😴 

But in reality, every platform has something unique to offer, and while you don’t need to be out here juggling 57 different platforms, we do recommend using more than one. 

First, you need to sit down and have a think about what type of people you want to reach, and what type of content you want to create. This will help you to weed out the platforms that aren’t relevant to you straight away. 

The most relevant platforms for businesses are of course the most popular ones, which include Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok.

These platforms boast huge numbers of monthly users, with Facebook having more than 2.8 billion active monthly users in 2021, closely followed by Instagram which recently surpassed 1 billion active monthly users. 

Of course, Gen Z’s well-loved TikTok has also shot to the top of monthly active users, exceeding 1 billion users on the 27th of September 2021.

What these large numbers are showing us is that social media users are actively using multiple social media platforms, so you should be too!

And with the short attention span of social media users today, if you want to stay relevant and front of mind within your target demographic, then you need to start using more than one platform.