Tips for Taking the Best Shots of Your Food and Drink

You don’t have to be a professional photographer or have the latest technology to take great shots of your food and drinks. Here’s some tips for taking some great shots which you can use to promote your products on social media:

Use natural lighting

Good, natural lighting is always a winner for food and drink photography. It’s often easier for beginners to take shots in natural light because is it less expensive and less complicated than an artificial lighting. It also negates the risk of your food and drink looking too artificial or fake. Take your photos near a wide light source which minimises unwanted shadows in your shots. This could be inside your shop, near a window or on an outdoor table setting. Play around by taking shots in the space you have to find out where the best places for shots of your food and drink products are.

Stabilise your camera

If you are going to invest in any kind of photography equipment, a tripod is the way to go. You can cheaply by a tripod for most phones and cameras. Having a tripod will allow you to take steady shots which minimise unwanted movement and blur. They also allow you to be more versatile in the angles and locations you can take your shots from.

Look for texture and contrast

A simple way to make your food and drink shots impressive is to look for contrast between your subjects or between your subjects and the background. Look for contrasting colours or textures to make your images pop and keep the background simple. The subject of your image should stand out clearly from the background to really highlight your food and drinks.

Experiment with composition

Be creative with how you place your products and take shots from a variety of different angles and heights to see what works best for you. Get inspired by checking out other people’s shots of their food and drink and don’t be afraid to try something different!

This article was written by Laura Craig. Laura is a business owner and marketing specialist with a passion for creative communications, with a strong background in hospitality management and graphic design.