New Shanghai

Managing multiple locations under a single Instagram account was a challenge for the New Shanghai team. They partnered with us to handle their social media accounts and create eye-catching photo and video content that aligns with their brand. Our goal was also to ensure that each location's unique promotions and events were effectively communicated, providing relevant information tailored to each store.

In addition to social media, New Shanghai also contracted us to manage their website and SEO. Their traffic had hit a plateau, and their website wasn’t up-to-date with their latest offerings and store locations. Our job was to help them reach new audiences through Google, and ensure they look their absolute best online.

In just the first month of managing their account with our tailored content, we observed a increase in reach by 220%, a 112% rise in engaged accounts, and a steady, healthy growth in followers. This success was driven by our creation of engaging photo and video content, complemented by a strategic boosting plan that enhanced bookings and overall brand awareness. Additionally, we launched an influencer campaign, inviting 5 influencers to dine in to try their skewers, a promotion that they were running. This collaboration not only boosted brand visibility but also expanded our audience reach, strengthened community engagement, and generated a surge in new customer interest.

Their SEO saw similar growth, and they now appear on Google for over a hundred new keywords, generating hundreds more monthly visits for high-value terms like shanghai dumpling house, chinese restaurant chadstone, and xiao long bao near me.