Bar 1806 Branding
Located in the buzzing theatre area in Melbourne’s CBD, 1806 is a cocktail bar steeped in history with a dedication to the craft and story behind all cocktails. It’s roots lie in the arts, formerly a restaurant theatre called Tikki and John’s, you can feel the history when you walk in through the door.
Client
1806
Year
2024
The Brief
1806 was driven by the need to accurately reflect its evolution as a premier cocktail and speakeasy destination. Over the years, 1806 had deepened its commitment to crafting exceptional experiences, necessitating a brand identity that evolved alongside it. The rebrand aimed to encapsulate the refined elegance, sophisticated atmosphere, and deep passion for mixology that 1806 embodied. By updating the visual identity, tone of voice, and overall aesthetic, the goal was to better convey the timeless charm and premium quality that defined 1806.
The Work
The rebrand successfully encapsulated the refined elegance, sophisticated atmosphere, and deep passion for mixology that 1806 embodied. Updating the visual identity, tone of voice, and overall aesthetic significantly enhanced the communication of 1806's timeless charm and premium quality to its audience, solidifying its position as a distinguished and sought-after establishment in the cocktail and speakeasy scene.
