Stan's Grill Branding
Stan's Grill, in the heart of Spotswood, is a sizzling sensation. Founded by Steph and Stash, it brings Eastern European flavours to Melbourne's inner-west. Infamous for mouthwatering their chevapi sausages, it's served from a captivating red kiosk in the courtyard. Due to popular demand, the owners created a unique street-facing setup. This red-themed eatery offers an unforgettable European street food experience.
Client
Stan's Grill
Year
2024
The Brief
Our goal was to create a brand identity that reflected the flavour of the products which is strong and bold. To capture Stan's Grill's unique story, we explored street food trends and their vision. Our goal was to ensure their logo and branding reflected their commitment to delivering an unmatched street food experience in a casual setting.
The Work
Our creative journey began with designing a logotype that embodied the flavour of the food. We used bold letterforms to convey the strong flavours of street food, paired with a solid and playful sans-serif font to add liveliness. Inspired by the fire that embodies the brand, our colour choices were complemented by two illustrations: the Chevapi Man and The Flame, adding personality and tone. The comprehensive branding included a style guide, mockups of packaging, t-shirts, merchandise, signage, and stickers, ensuring a cohesive and engaging brand identity.
