Specht Design
Imagine a coffee machine that reflects your unique style, personality, and taste. That's exactly what Specht delivers. Their one-of-a-kind, customised espresso machines not only brew exceptional coffee but also serve as stunning pieces of art for any home. With expertise in woodworking, their craftsmanship shines through in each custom piece they've created.
Client
Specht Design
Year
2024
The Brief
We were tasked to develop a fresh online presence for Specht, aiming to authentically convey their brand story and highlight the artisans behind their products. Specht sought a social media revamp to engage their loyal audience and spotlight the bespoke craftsmanship of their machines.
The Work
To revamp their social media presence, we prioritised new photo and video content. Our approach included engaging videos featuring owner Dan directly addressing the audience, alongside candid images showcasing the team in action. These posts were strategically integrated into their feed to forge connections with the individuals behind their admired machines. To expand their reach globally, we implemented a targeted Pinterest strategy that boosted their overall visibility.
