Le Roi Cafe
A cosy gem nestled in the heart of Mentone, that’s becoming a favourite spot for brunch lovers and coffee enthusiasts alike. With a menu that offers a range of brunch classics, from french toasts to chilli scrambled eggs, every dish is crafted flavour in mind. And, of course, the coffee is nothing short of exceptional — brewed to perfection to give you that perfect start to the day or a comforting afternoon pick-me-up, all served through the window or at your table.
Client
Le Roi
Year
The Brief
The team at Le Roi approached us to elevate their social media presence and strengthen their connection with the local community through an organic social media strategy. They wanted to transform their social platforms to increase engagement, where customers could not only discover the cafe but also feel more connected the people behind it. The primary goal was to expand their reach within the Mentone area, drawing in both regulars and new faces alike, while providing a channel to share updates, seasonal menus, events, and daily specials.
.jpg)
The Work
Our strategy centered on dynamic photo and video content, balancing the spotlight between new seasonal menu offerings and the people behind the brand. By bringing owner Devesh in front of the camera, we aimed to create a deeper connection with regular customers and inject some personality into the brand. This approach led to each video gaining an average of a few thousand views, significantly boosting visibility and increasing brand awareness for the cafe.
