Hardware Club
Serving up a handful of specialty dishes that take inspiration from the owners’ memories of their Italian hometowns, The Hardware Club is the best place in town for carefully crafted menu that pairs perfectly with wine from family run wineries in Verona, Sicily, and Tuscany, as well as Italian winemaking families in Australia.
Named after its history as a social club for hardware workers at the tail-end of the 19th century, the interior features bright pops of colour and exposed beams.
The Brief
With a finger on the pulse of what Melbournian’s want and need, The Hardware Club has always excelled in creating a warm and inviting atmosphere that people are naturally drawn to. Building upon an aesthetic that already spoke to the natural cheek and authenticity of the venue, we were tasked with creating visuals that provided more depth and focus on key dishes that are a core part of the club’s identity.
The Work
Capturing the magic of The Hardware Club across still photography, in-house created reels, and simply witty copywriting; we have collaborated with the team to elicit deeply sentimental memories of times long gone through a richly warm and punchy aesthetic.
Through photography that focuses on singular elements of the successful venue and reels allow the viewer to experience the iconic space through a screen, we have helped The Hardware Club to bring their simple yet effective approach to food and drink into the digital sphere.
